Last updated: 31 July 2026.
This Cookie Policy explains what cookies are, which ones this website (davefx.com) uses, for what purpose, and how you can manage them or withdraw your consent at any time.
What are cookies?
A cookie is a small text file that a website stores in your browser when you visit it. It is used to remember information about your visit —such as your preferences or whether you are logged in— and to collect statistical or advertising data. Alongside cookies we use equivalent technologies (browser local storage, pixels and tags), to which this same policy applies.
Which cookies do we use?
Technical cookies are essential for the site to work and are set by default. Analytics and advertising cookies are only activated if you give your consent through the cookie banner.
| Category | Purpose | Provider and examples |
|---|---|---|
| Strictly necessary (always active) | Core site functionality: session, login, display preferences, comments, cache management and protection against attacks. | WordPress (wordpress_*, wp-settings-*, comment_author_*), WP Super Cache, Wordfence (wfwaf-*), Cloudflare (__cf_bm, cf_clearance) |
| Consent preferences | Remember your choice about cookie categories so you are not asked again on every visit. | WP Consent API / Google Consent Mode |
| Analytics | Measure visits and site usage in aggregate in order to improve it. Disabled for logged-in users. | Google Analytics 4, via Google Site Kit (_ga, _ga_*) |
| Advertising | Serve ads, cap their frequency and measure their performance. | Google AdSense and Google Ads (__gads, __gpi, IDE, among others) |
| Provider statistics | Aggregate traffic statistics from the Jetpack service. | Jetpack / Automattic |
The exact names and lifetime of each cookie may change when providers update their services; the examples above are indicative.
Third parties and their policies
Some cookies are set by third-party services, which process the data according to their own policies:
- Google (Analytics, AdSense, Ads): Privacy Policy and how cookies are used.
- Cloudflare: Privacy Policy.
- Automattic (Jetpack): Privacy Policy.
Managing and withdrawing consent
The first time you visit the site, a banner lets you accept or reject the non-essential categories. Consent is handled through Google’s consent mechanism (Consent Mode). You can review or withdraw your decision at any time through these means:
- From the site’s own cookie banner or settings panel.
- By deleting or blocking cookies from your browser settings (Chrome, Firefox, Safari, Edge… all of them let you manage cookies).
- By adjusting Google ad personalisation at adssettings.google.com.
- By disabling Google Analytics with Google’s opt-out add-on.
Rejecting analytics or advertising cookies does not affect how the site works; it only disables measurement and personalised advertising features.
Changes to this policy
We may update this Cookie Policy to reflect changes in the cookies we use or for legal or technical reasons. The date of the last revision appears at the top of the page.